‘Media Experience’

Marketing / PR / Website Manager

Moorestown, NJ – 8/08 – present

• Launched company website. Wrote interactive content, defined style, layout & overall site goals. Communicated with developer to ensure timely delivery of milestones.
• Researched and implemented SEO strategies. Maximized site exposure through online product reviews, testimonials and linkbacks. Saw high organic search rank.
• Organized “Bundle Me Up” 2009 and “Canines for K-9’s” charity fundraisers. Promoted using email campaigns, Facebook and Twitter, local media, community outreach.
• Analyze existing marketing plan, propose new advertising strategies to reduce costs and best maximize ROI.
• Negotiate new ad rates with existing marketing publications and execute ad buys. Research new media outlets for future marketing opportunities.

Senior Associate Producer
New York, NY – 5/03 – 8/09 

• Wrote and produced on-air segments. Prepared contestants and hosts for performances.
• Acted as a spokesperson in a PR role, giving live interviews on local news broadcasts. Effectively promoted the project with enthusiasm while delivering vital information.
• Initiated strategic digital collaborations (ABC.com, Netflix.com,TheKnot.com) for cross-promotion sponsorships and partnerships through corporate websites. Developed overall website goals and wrote copy for resulting branded sites.
• Coordinated a casting and audition process which processed up to 40,000 auditioners each season. Screened, interviewed and selected over 400 individuals per season.
• Managed and trained a staff of 8 personnel, evaluating team performance and developing a successful individual training system.
• Created new systems and methodologies to track daily changes in the $30 million annual production budget. Effectively cut department costs by 10% each season.

Post-Production Manager / Associate Producer
New York, NY – 5/08 – 8/08

• Created post-production timeline and operating budget for all series deliverables, including final cuts for air, digital web clips and webisodes, digital elements and effects library.
• Tracked progress of creative departments for delivery of essential digital elements, including graphics, effects, music composition and audio sweetening.
• Managed team of digital video editors. Kept project within the scope of the planned budget.
• Partnered with website designers, marketing and network branding departments to propose corporate website strategies and increase brand exposure.
• Performed strict quality control on all deliverables. Tracked all rights and clearances.

Coordinator / Talent Producer
New York, NY – 12/07 – 3/08

• Pitched talent agents and negotiated contracts and bookings for all celebrity appearances.
• Teamed with national media outlets and network publicists to ensure positive media coverage.
• Oversaw budgeting, negotiation and contracting of outside vendors to execute nation-wide casting.
• Wrote celebrity bios and host introduction copy for all related on-air segments.

Post-Production Manager / Associate Producer
New York, NY – 1/06 – 4/07

• Wrote copy and directed voiceover recording sessions. Cast and coached voiceover actors.
• Developed post-production timeline with a tight 2-month turnaround time for each season, resulting in delivery of each complete series ahead of schedule and within budget.
• Oversaw posting of ten episodes with a team of five editors, over three months for each season.
• Maintained productive relationships with outside creative vendors to track all digital deliverable progress, including graphic designers, digital effects producers, website designers and composers.
• Produced digital video segments for use on VH1.com to promote the network and project brands.

Producer / Promotions Intern
Philadelphia, PA – 9/98 – 8/01

• Coordinated large promotional events for pre-game shows and daily live remote broadcasts.
• Communicated with ad sales, engineering, and management to maintain radio station standards.
• Performed daily technical duties to ensure correct broadcast requirements were met.